Territory Ring-In Ringer

To promote the launch of Netflix's neo-western drama, Territory, we worked with their team in Sydney to develop the creative campaign, Ring-In Ringer, starring Nick "Honey Badger" Cummins in the titular role alongside two of the show's cast members, also real life ringers. We took our ring-in down to a real cattle station outside Darwin and put him to work mustering. Nick valiantly put his best foot forward, with varying levels of success, leading to many hilarious moments throughout the day.  

Epic stills from the shoot sat on the front page of The Age, The Sydney Morning Herald & The NT News on series launch day. While the video content - released as a collab between Netflix & Honey Badger's channels - took off, receiving millions of views across Facebook & Instagram. In doing so, it became the best performing bespoke social asset for the brand locally in terms of audience engagements. This sentiment carried over to Territory itself, with the show sitting on the #1 spot locally for the week following its release. Bring on season 2!