A Taste of The Top End: Jetstar x Concrete Playground x Tourism NT

Jetstar x Concrete Playground x Tourism NT

A Taste of The Top End: Jetstar x Concrete Playground x Tourism NT

Partner

Jetstar x Concrete Playground x Tourism NT

A Taste of The Top End: Jetstar x Concrete Playground x Tourism NT

To help promote an upcoming Jetstar sale to the Northern Territory, Going North was tapped to develop a campaign that would appeal to a passion point of media partner Concrete Playground's audience. We landed on exploring the food scene of the Top End with local Masterchef alumni Dan Lamble & Uncle Robbie Cooper.

SCOPE

Campaign Development

Creative Direction

End to End Production

A Taste of The Top End: Jetstar x Concrete Playground x Tourism NT
A Taste of The Top End: Jetstar x Concrete Playground x Tourism NT
A Taste of The Top End: Jetstar x Concrete Playground x Tourism NT
A Taste of The Top End: Jetstar x Concrete Playground x Tourism NT
A Taste of The Top End: Jetstar x Concrete Playground x Tourism NT
A Taste of The Top End: Jetstar x Concrete Playground x Tourism NT
A Taste of The Top End: Jetstar x Concrete Playground x Tourism NT
A Taste of The Top End: Jetstar x Concrete Playground x Tourism NT
A Taste of The Top End: Jetstar x Concrete Playground x Tourism NT
A Taste of The Top End: Jetstar x Concrete Playground x Tourism NT