The Long Walk

In the lead up to the 20th anniversary of his iconic walk from Melbourne to Canberra, Going North worked with Michael Long and The Long Walk Foundation to produce a range of creative that detailed why he was once again taking that same journey. The production took place on the Tiwi Islands, where Long grew up, and was shown at every stop on The Long Walk, as well as on national television on The Front Bar & Yokayi Footy. The team also managed The Long Walk social media channels throughout the campaign, updating followers with events and milestones from the walk.

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